Why Weave? BRIEF US

A big hello from Weave Marketing

A boutique marketing agency with strategy, creativity and practicality at the heart of what we do.

As ex-client side marketeers for some of the best known brands in the UK, we genuinely understand the intricacies of working with tight budgets, even tighter timescales and the importance of proving ROI. We won’t sell jargon, complicate plans or over promise – we know first-hand how frustrating that is.

We keep things simple, honest and focus on doing the things that work and doing them brilliantly – we call it “marketing wizardry without the hocus pocus”.

How can we help you?

Brand Positioning

Brand Strategy

Project Consultancy

Project Management

Insight Projects

Campaign Planning
& Implementation

Concept Development

Creative Solutions

Customer Journey
Development

Brand Experiences

Social Media Management

Brand Partnerships

 

We’re a pretty flexible bunch. Our services are scalable; ranging from a day rate through to project based work. We love a tough brief and there aren’t many marketing projects or challenges that we haven’t tackled.

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Our work

Clever thinking, brave ideas, no hocus pocus.

Capstone Education

Re-brand, Website, Full Marketing
Strategy and Implementation.

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Krispy Kreme – Hershey’s Campaign

Campaign Strategy, Design and Implementation

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Queen Pip Cards

Facebook Advertising, Management and Creative

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Krispy Kreme – Father’s Day

Packaging Design, Social Media Creative and In-store Point Of Sale

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Krispy Kreme – Rewards Platform

Platform Re-design, Implementation, Database management and Email Marketing

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Krispy Kreme – Flybe

Packaging Design, Social Media Promotion

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Brand Strategy & Marketing Plan
Weave’s challenge was to create a professional yet approachable brand, one that would get cut through and be instantly recognisable. Alongside this, Weave defined a new marketing strategy and robust marketing plan designed to launch the new brand and drive more student bookings and tutor recruitment – a key objective for the business.
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Building A Brand Identity
With every new brand, it’s important to define at the outset the rules and restrictions when applying the new brand. This doesn’t just mean the logo…it’s everything from the colour palette, the typography, the photography and tone of voice. When laid out clearly, it ensures the new brand is consistent wherever used and helps grow a strong and instantly recognisable brand.
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Putting The Brand Into Action
The brand guidelines were used to form the basis of all the design work following, to create a strong and consistent brand position and message wherever the brand talked to potential clients and tutors. This included redesigning the website, business cars, promotional marketing materials and email templates.
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Creating A Strong Brand Positioning
Capstone Education, formally known as Rahman Tutors had an ambition to be recognised and chosen as one of London’s leading tutoring and educational consultancy providers. Rumel Rahman, the founder had a clear vision of the educational service he wanted to provide as his business scaled. It was our job to bring that to life in a strong new brand positioning.
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Careful Planning
We planned a 3 phase campaign, beginning with a timely PR stunt to generate widespread media coverage, followed by a high impact in-store campaign, plus a nationwide experiential activation.
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Key Visual
The creative was designed to bring to life the fusion of flavours, ingredients and brands in a visually impactful way. A carefully planned and managed photoshoot produced some amazing imagery.
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In The Press
The products ranked in the top 5 and Krispy Kreme received 80+ pieces of coverage within major nationwide newspapers and online media across the campaign.
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It Starts With A Scamp
Krispy Kreme wanted to launch a range of 2 products as part of a new brand partnership with Hershey’s Cookies ‘n’ Crème. We needed to create maximum impact and awareness to get fans excited and drive sales.
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Ads With Impact
Our fresh approach and supporting Facebook tool kit was an instant success.
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The Mockups
The ads generated amazing results including an increase in reach of 444%, an increase of 93% in engagement and an 13,000% increase in page likes!
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Ad Carousel
To promote downloads of the latest crafting brochure we designed a carousel to engage and intrigue potential customers.
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A Fresh Approach
We developed a Facebook advertising strategy for Pip's rapidly growing crafting brand. Starting with 2 adverts to focus on driving page likes and newsletter sign ups.
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The Packaging
We managed everything from creating the packaging solution, product development and placement within 300+ front of store locations in Tesco. This resulted in Krispy Kreme’s most successful Father’s Day promotion to date.
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Doughnuts For Dad
Father’s Day is an important seasonal event to drive sales at Krispy Kreme. To capitalise on this key trade driving period, we defined the product proposition and marketing strategy for Krispy Kreme’s Father’s Day solution.
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The Website
The redesign included a fresh new look for the website, app and email communications, designed to make the program simpler understand and easier to join.
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The Emails
Customised emails were designed with the user in mind. The careful placement of buttons and imagery were all created to streamline the user journey.
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An Email For Every Occasion
We designed 11 automated emails for customers to receive through their rewards membership journey.
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The App
Phase 1 of the app redesign had to fit within the framework of the existing app. We simplified and enhanced every page for a seamless experience.
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Rewards On The Go
The apps new look has proved a success with steady download growth since the relaunch.
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All Your Rewards In One Place
The rewards section within the app was redesigned to promote and showcase the different types of reward on offer.
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The Platform
Ahead of the Krispy Kreme loyalty program ‘Krispy Kreme Rewards’ being rolled out across the UK market, we redesigned all aspects of the program including the program benefits, end-to-end customer journey, data segmentation and targeting strategy.
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The 400mph Doughnut
The product was a finalist in the ‘Best Onboard Snack’ category. The flyer also received a voucher redeemable in any Krispy Kreme store to drive footfall from a new audience back into store. This resulted in a 16% redemption rate and increase in social media followers as flybe customers were encouraged to use social media to talk about their experience.
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Supporting Digital Campaign
The campaign was amplified through Krispy Kreme’s digital channels which we planned, designed and implemented. The activations were designed to drive awareness and engagement of the new partnership - they reached of over ½ a million people and a supporting competition drove over 50,000 entries; one of Krispy Kreme’s most entered email competitions.
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A Mile High Treat
Krispy Kreme were partnering with flybe to offer the iconic ‘Original Glazed’ doughnut on-board an airline for the first time anywhere in Europe. We thought this was newsworthy stuff so designed a ‘suitcase’ box to deliver the doughnuts to key media titles who loved it! We secured 13 pieces of print and online coverage with a potential reach of 3 million.
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About us

It started with an unlikely pairing. Alison – the optimist. Big ideas and bold attitude. Shalini – the realist. Meticulous planner and strategic thinker. This formed the basis of a really strong, well rounded team. In 2016, with over 20 years in-house experience for brands like Tesco, Dermalogica & Krispy Kreme and a mutual ambition to do what they love …Weave was created.

We’re thinkers, creators and doers – all done strategically, and with bags of creativity!

Drop us a line. We’d love to help.

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